https://barrie.legistar.com/Gateway.aspx?M=LD&From=RSS&ID=3085391&GUID=0AC15719-39B7-4EB9-9C8B-145D5C54942BLegistar15https://barrie.legistar.com/Gateway.aspx?M=LD&From=RSS&ID=3085391&GUID=0AC15719-39B7-4EB9-9C8B-145D5C54942B0AC15719-39B7-4EB9-9C8B-145D5C54942B-2023-02-22-19-46-13Title: PRESENTATION CONCERNING CITY OF BARRIE BRANDING Rebecca James Reid, Executive Director of Access Barrie and Cheri Harris, Manager of Marketing and Communications provided a presentation concerning a City of Barrie Identity Refresh and the launch of new branding. Ms. James-Reid and Ms. Harris discussed slides concerning the following topics: · The current identifiers and taglines associated with the City of Barrie; · That the City of Barrie’s re-branding was identified as a key priority by business leaders and part of the Ideas in Motion event; · The role of a brand identity plays in the community and with businesses; · The process associated with establishing the new brand; · The goals associated with the new brand for the City; · The results from public consultation; · Photographs highlighting the many facets of the community; · Photographs representing the new taglines of “well played” and “well connected”; · The approach used to create the new logo; · A video launching the new logo and taglines; · The new logo components; · The process of phasing in the use oWed, 22 Feb 2023 19:46:13 GMT