Title
OUTSOURCING IMPLEMENTATION OF THE CORPORATE SPONSORSHIP STRATEGY
Z. Lifshiz, Executive Director of Invest Barrie provided a presentation concerning the outsourcing of the Corporate Sponsorship Strategy through a pilot project and program.
Mr. Lifshiz discussed slides concerning the following topics:
• The background associated with the review of outsourcing of the Corporate Sponsorship Strategy;
• Examples of sponsorship outsourcing models;
• Comparable municipalities’ sponsorship models;
• The key success factors to ensure longevity of a sponsorship strategy;
• The findings of the review of outsourcing of sponsorship models;
• The proposed pilot project and program; and
• The next steps in the process.
Members of the Committee and members of Council present asked a number questions of staff and received responses.