Title
PRESENTATION BY TOURISM BARRIE CONCERNING THE METHODOLOGY FOR MEASURING THE ECONOMIC IMPACT OF FESTIVALS AND EVENTS
Kathleen Trainor, Executive Director of Tourism Barrie provided a presentation concerning the Methodology for Measuring the Economic Impact of Festival and Events.
Ms. Trainor discussed slides concerning the following topics:
• The platforms used to establish the Economic Impact of Festival and Events such as the following:
o Environics Analytics Mobilescapes;
o Destination International’s Event Impact Calculator (EIC); and
o CoStar with STR Reports .
• The steps taken to complete a Festival and Event Report.