Title
PRESENTATION - TOURISM BARRIE
Kathleen Trainor, Executive Director of Tourism Barrie provided a presentation concerning an overview of the services provided by Tourism Barre.
Ms. Trainor discussed slides concerning the following topics:
• The costs associated with tourism/visitor services;
• Revenue sources for Tourism Barrie in 2015;
• The core tourism and visitor services and associated metrics;
• The frontline tourism information services;
• The total website visits for Tourism Barrie in 2015;
• The online booking system;
• The social media channels and metrics;
• The benefits of TripAdvisor;
• E-Newsletters and blogs, print and promotional pieces, videos and photos produced by Tourism Barrie;
• Tourism Barrie’s Marketing Campaigns in 2014-2015;
• The Explore Lake Simcoe initiative through the Ministry of Environment, Province of Ontario;
• Partnerships/relationships with businesses in the City of Barrie;
• Memberships and venues used to promote the City of Barrie;
• Hotel metrics for 2015;
• Initiatives identified for 2016-2017.
Members of the Committee asked questions of the presenters and staff and received responses.